“Did you know our immune system weakens as we age, increasing our risk of diseases like pneumococcal pneumonia?” says actor Tim Daly. Photo credit: Pfizer
Featuring Tim Daly, the “Who Pneu?” Pfizer/American Lung Association campaign around pneumococcal pneumonia made an impact in social media. Unfortunately, the impact might not have been the sort for which the campaign’s benefactors were aiming. Presented without commentary, here are selected Twitter responses to “Who Pneu?
1.
I love this ad campaign that’s just, “What if Tim Daly showed up in public places and scared old people about pneumonia?”
— Todd VanDerWerff (@tvoti) October 31, 2015
2.
@coopercoach My grandmother was hospitalized for a week
— Nathaniel (@The_Nouser) January 11, 2016
3.
Went out to see #TheMartian for out date night & had the mood brought down by an awful pneumonia commercial before the trailers. #WhoPneu?
— Jim Reiman (@Jim_Reiman) December 14, 2015
4.
Glad to know if I run into @TimmyDaly at a coffee shop he’ll be SUPER open to discuss health issues with me. #whopneu
— Suzanne Abate (@suzanneabate) October 11, 2015
5.
Just saw an unrecognizable Tim Daly in the saddest old-people vaccination ad, already want to leave the theatre and go slice my throat. ?
— Kryssi (@KryssiKakes) January 3, 2016
6.
@kevinpokeeffe I LOVE that one
— Ryan Kearney (@rp_kearney) January 2, 2016
7.
@GallowsHumor7 Haven’t seen it, but I’m assuming he is indeed handsome
— Fat Tom Hardy (@Swoldemort) January 1, 2016
8.
The Tim Daly “old people get sick” ad that’s in theaters right now never fails to make me laugh.
— Drew Dietsch (@DrewDietsch) October 16, 2015
9.
THERE IS A PSA AT THE MOVIE THEATER ABOUT PNEUMONIA STARRING TIM DALY AND WHAT IS HAPPENING?!
— Jessi G. (@ThatJessiGal) October 3, 2015
10.
#WhoPneu over 148K people want @Pfizer @GSK to drop the price of the pneumonia ? #AskPharma https://t.co/yvgiPaufvV pic.twitter.com/Yy6Z5agodW
— Doctors w/o Borders (@MSF_USA) January 13, 2016
11.
@LungAssociation Who pneu I’d see @TimmyDaly in a pneumococcal pneumonia promo in the movie theatre before STAR WARS?
— Debbi Anschuetz (@DantzArtz) January 15, 2016
12.
#whopneu we’d need a translator to understand #bigpharma claims? https://t.co/eB0qudABLy
— Pat Dolan (@PatBaconDolan) January 16, 2016
13.
“Wasn’t that the guy on #Wings?” says @george_elpintor seeing #TimDaly in a commercial about #pneumonia. #WhoPneu #Cinemark
— Melissa Herrera (@junkbabe68) October 22, 2015
14.
Tim Daly is a commercial called Who Pneu and in it he tells a woman to her face that she’s getting OLDUH
— Danielle Gibson (@danimop) October 10, 2015
15.
Best Commercial of the year? – Who Pneu? with @TimmyDaly https://t.co/wjLb30k4Rr from @LungAssociation
— Allison M MacMunn (@AMacMunn) December 29, 2015