2007 MM&M AWARD WINNERS

Share this article:

The winners for the 2007 MM&M Awards were announced on November 1 at the awards dinner. The evening of surprise and celebration took place at New York's Tavern on the Green, where 800 guests gathered. An esteemed panel of 47 judges from around the industry had over 750 submissions to pick from.

Best Media Planning/Buying Campaign in Consumer Media
Sponsored by Euro RSCG Life

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts

SILVER
PHD and Roche for Tamiflu
fluFACTS.com Offline Ad Campaign

Best Media Planning/Buying Campaign in Professional Media
Sponsored by Corbett Accel Healthcare Group

GOLD
Conectics and Ortho-McNeil Neurologics for Topamax Migraine
2007 Media Plan for Topamax Migraine

SILVER
Communications Media and GlaxoSmithKline/Astellas for VESIcare
VESIcare 2006 Professional Media Plan

Healthcare Consumer Publication of the Year

GOLD
MediZine and Diabetes Focus
Diabetes Focus

SILVER
P4 Healthcare LLC and Caring4Cancer
Caring4Cancer

Healthcare Business Publication of the Year

GOLD
Haymarket Media, Inc.
The Clinical Advisor

SILVER
Haymarket Media, Inc.
Journal of the American Academy of Physician Assistants

Healthcare Web Site of the Year
Sponsored by MDNG

GOLD
LifeMed Media, Inc. for dLife.com
dLife.com

SILVER
The New York Times Co. for About.com
About.com/health

Best Use of Direct Marketing to Consumers
Sponsored by HealthEd

GOLD
Harte-Hanks and Genentech for Nutropin
Nutropin Stepping Stones Patient Support

SILVER
Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Nexium
Purple Plus Adherence Program

Best Use of Direct Marketing to Healthcare Professionals
Sponsored by DMNews

GOLD
Harte-Hanks and AstraZeneca for Rhinocort Aqua
Rhino Reader Campaign

SILVER
AbelsonTaylor and Scios for Natrecor
Rapid Relief Can't Come Soon Enough

Best Professional Sales Aid
Sponsored by The CementWorks

GOLD Saatchi and Saatchi Healthcare Advertising, Bayer HealthCare and Schering-Plough for Avelox
Avelox Sales Aid

SILVER
Pfizer and Noesis for Men's Rogaine Foam
Men's Rogaine Foam Sales Aid

Best Use of PR to Consumers
Sponsored by North American Precis Syndicate

GOLD
PhRMA and APCO Worldwide for Healthy Town
Healthy Town Campaign

SILVER
Communications Strategies Inc. and Duramed Pharmaceuticals for Plan B
Laying the Foundation for Plan B OTC Approval

Best Use of PR to Healthcare Professionals
Sponsored by PRWeek

GOLD
HealthSTAR PR and GlaxoSmithKline Consumer Healthcare for Alli
Help Not Hype: Getting Real About Weight Loss

SILVER
Goodman Media International and Institute for Healthcare Improvement
100,000 Lives Campaign

Best Promotional Web Site

GOLD
Wyeth and Ogilvy Healthworld
knowMenopause.com

SILVER
Takeda and AbelsonTaylor for Rozerem
Rozerem.com

Best Corporate Advertisement/Campaign

GOLD
Torre Lazur McCann and International Osteoporosis Foundation
Bone Appétit Osteoporosis Poster

SILVER
CCA Advertising and Novo Nordisk
Cuba/Family Tree

Best Use of Interactive Media
Sponsored by About.com Health

GOLD
Concentric Pharma Advertising and Bayer HealthCare for Betaseron
Beta Responder Video

SILVER
Blue Diesel and Ortho-McNeil Neurologics
OMN TV

Best Individual Product Advertisement in Consumer Press
Sponsored by Draftfcb Consumer Healthcare

GOLD
HC&B Healthcare Communications and Texas Oncology
I Can Survive Cancer

SILVER
AbelsonTaylor and Cramer-Krasselt for Rozerem
Rozerem Attic Print Ad

Best Overall Advertising Campaign in Consumer Press

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts

SILVER
AbelsonTaylor and Cramer-Krasselt and Takeda Pharmaceuticals for Rozerem
Rozerem Print Ad Campaign

Best Over-the-Counter Product Advertisement/Campaign

GOLD
Adams Respiratory Therapeutics for Mucinex
Mr. Mucus

SILVER
S&R Communications Group and Fleet Laboratories for EZ-Prep
Unmask the Polyp

Best Individual Product Advertisement in Professional Press
Sponsored by Goble & Associates

GOLD
AbelsonTaylor and GlaxoSmithKline/Astellas for VESIcare
Pants Campaign

SILVER
Wishbone/ITP and Dey, LP for Epipen
Epipen Fish

Best Product Launch/Campaign in Professional Press
Sponsored by Donahoe Purohit Miller

GOLD
Sudler & Hennessey and Boehringer Ingelheim for Mirapex
Footsteps

SILVER
Harrison & Star and Abbott International for Zemplar Capsules & Injection
Go Beyond

Best Overall Advertising Campaign in Professional Press
Sponsored by Wishbone

GOLD
Ogilvy Healthworld and Unilever for Dove
Moisture Changes Everything

SILVER
Sudler & Hennessey and Galderma for Clobex
Doberman Campaign

Best Agency Self-Promotion Advertisement/Campaign
Sponsored by Pharmaceutical Marketers Directory

GOLD
Wishbone/ITP
Why Limit Yourself

SILVER
Torre Lazur McCann
Launch Intensity

Best Branded TV Advertisement/Campaign

GOLD
McCann HumanCare and Eisai/Pfizer for Aricept
Real Stories TV

SILVER
Saatchi & Saatchi Consumer Healthcare and Bristol-Myers Squibb/Sanofi-Aventis for Plavix
Formidable Campaign

Best Unbranded TV Advertisement/Campaign

GOLD
GSW Worldwide and Roche
Happy Feet

SILVER
Young and Rubicam and Bayer HealthCare
Not Gonna Take It

Best Total Integration Program for Small Companies
Sponsored by Concentric

GOLD
AbelsonTaylor and Zimmer for Gender Knee
Gender Knee Art Gallery

SILVER
HC&B Healthcare Communications and Menninger for Menninger Mental Health Epicenter
Imagine/Miracles in Mind

Best Total Integration Program for Large Companies

GOLD
GSW Worldwide and Roche for Tamiflu—Happy Feet
fluFACTS.com

SILVER
Euro RSCG Life x2 and Bristol-Myers Squibb
Light to Unite

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.