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2012 Book of the Night Articles

Best Healthcare Consumer Media Brand

October 09, 2012

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, ­newspapers, newspaper sections, custom ­publications, websites and online versions of print brands
 

Best Healthcare Professional Media Brand

October 09, 2012

Recognizes excellence from any print publication and/or web property carying editorial content directed at healthcare professionals, including medical journals and periodicals
 

Best Use of Direct Marketing to HCPs

October 09, 2012

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals.
 

Best Use of Direct Marketing to Consumers

October 09, 2012

Recognizes excellence in direct promotion campaign/materials targeting consumers.
 

Best Mobile App for HCPs

October 09, 2012

Recognizes excellence in smartphone healthcare apps targeting healthcare professionals. These include: medical reference libraries for HCPs, tools for aiding diagnosis and prescription, promotional apps, patient record resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices.
 

Best Use of Public Relations

October 09, 2012

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
 

Best Disease/Education Website

October 09, 2012

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
 

Best Online Patient Relationship/Adherence

October 09, 2012

Recognizes excellence from online programs, including CRM -programs that support patients that are already taking a particular therapy or using a particular medical device.
 

Best Mobile App for Consumers

October 09, 2012

Recognizes excellence in smartphone healthcare apps targeting consumers. These include: medical reference libraries for consumers, patient education resources, tools for helping patients track data and/or manage diseases and programs that turn smartphones into diagnostic tools or devices.
 

Best Interactive Initiative for HCPs

October 09, 2012

Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile and gaming.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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