2012 Book of the Night

Best Healthcare Consumer Media Brand

Best Healthcare Consumer Media Brand

Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, ­newspapers, newspaper sections, custom ­publications, websites and online versions of print brands

Best Healthcare Professional Media Brand

Best Healthcare Professional Media Brand

Recognizes excellence from any print publication and/or web property carying editorial content directed at healthcare professionals, including medical journals and periodicals

Best Use of Direct Marketing to HCPs

Best Use of Direct Marketing to HCPs

Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals.

Best Use of Direct Marketing to Consumers

Best Use of Direct Marketing to Consumers

Recognizes excellence in direct promotion campaign/materials targeting consumers.

Best Mobile App for HCPs

Best Mobile App for HCPs

Recognizes excellence in smartphone healthcare apps targeting healthcare professionals. These include: medical reference libraries for HCPs, tools for aiding diagnosis and prescription, promotional apps, patient record resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices.

Best Use of Public Relations

Best Use of Public Relations

Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.

Best Disease/Education Website

Best Disease/Education Website

Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).

Best Online Patient Relationship/Adherence

Best Online Patient Relationship/Adherence

Recognizes excellence from online programs, including CRM -programs that support patients that are already taking a particular therapy or using a particular medical device.

Best Mobile App for Consumers

Best Mobile App for Consumers

Recognizes excellence in smartphone healthcare apps targeting consumers. These include: medical reference libraries for consumers, patient education resources, tools for helping patients track data and/or manage diseases and programs that turn smartphones into diagnostic tools or devices.

Best Interactive Initiative for HCPs

Best Interactive Initiative for HCPs

Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile and gaming.

Best Branded Website

Best Branded Website

Recognizes excellence for websites promoting specific branded products and services (brand.com).

Best Use of Social Media

Best Use of Social Media

Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.

Best Single Professional Print Advertisement

Best Single Professional Print Advertisement

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.

Best Professional Print Campaign

Best Professional Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.

Best Professional Print Campaign, Launches

Best Professional Print Campaign, Launches

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.

Best Professional Sales Aid

Best Professional Sales Aid

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.

Best Corporate Marketing Campaign

Best Corporate Marketing Campaign

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.

Best Agency Self-Promotion

Best Agency Self-Promotion

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.

Best TV Advertising Campaign

Best TV Advertising Campaign

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.

Best Consumer Print Campaign

Best Consumer Print Campaign

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.

Best Over-the-Counter Product Campaign

Best Over-the-Counter Product Campaign

Promotes and recognizes the best print ad or TV spot, or campaign. for over-the-counter medication, medical products or services in either business or consumer press.

Best Interactive Initiative for Consumers

Best Interactive Initiative for Consumers

Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.

Best Multichannel Campaign (Small Clients)

Best Multichannel Campaign (Small Clients)

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with less than $12 billion in 2011 worldwide revenue.

Best Multichannel Campaign (Large Clients)

Best Multichannel Campaign (Large Clients)

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with $12 billion or more in 2011 worldwide revenue.

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