2012 Book of the Night
Recognizes excellence from any print publication and/or web property carrying editorial content directed at consumers and patients, including: magazines, newspapers, newspaper sections, custom publications, websites and online versions of print brands
Recognizes excellence from any print publication and/or web property carying editorial content directed at healthcare professionals, including medical journals and periodicals
Recognizes excellence in direct promotion campaign/materials targeting healthcare professionals.
Recognizes excellence in direct promotion campaign/materials targeting consumers.
Recognizes excellence in smartphone healthcare apps targeting healthcare professionals. These include: medical reference libraries for HCPs, tools for aiding diagnosis and prescription, promotional apps, patient record resources, med-ed apps and programs that turn smartphones into diagnostic tools or devices.
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
Recognizes excellence from online programs, including CRM -programs that support patients that are already taking a particular therapy or using a particular medical device.
Recognizes excellence in smartphone healthcare apps targeting consumers. These include: medical reference libraries for consumers, patient education resources, tools for helping patients track data and/or manage diseases and programs that turn smartphones into diagnostic tools or devices.
Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile and gaming.
Recognizes excellence for websites promoting specific branded products and services (brand.com).
Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.
Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Promotes and recognizes the best print ad or TV spot, or campaign. for over-the-counter medication, medical products or services in either business or consumer press.
Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with less than $12 billion in 2011 worldwide revenue.
Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients' companies with $12 billion or more in 2011 worldwide revenue.
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