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2012 Book of the Night Articles

Best Branded Website

October 09, 2012

Recognizes excellence for websites promoting specific branded products and services (brand.com).
 

Best Use of Social Media

October 09, 2012

Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.
 

Best Single Professional Print Advertisement

October 09, 2012

Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
 

Best Professional Print Campaign

October 09, 2012

Rewards the best series of ads for a prescription drug, medical product or service appearing in any medical journals or other periodicals.
 

Best Professional Print Campaign, Launches

October 09, 2012

Recognizes excellence in print ads for the launch of a new prescription drug, medical product or service appearing in any medical journal or periodical.
 

Best Professional Sales Aid

October 09, 2012

Recognizes excellence in the promotion of drugs, devices, diagnostics and other medical services via sales aids distributed directly to healthcare professionals.
 

Best Corporate Marketing Campaign

October 09, 2012

Recognizes excellence for a print advertisement/campaign, website (company.com), video or other communications channel used to promote a corporate client.
 

Best Agency Self-Promotion

October 09, 2012

Rewarding excellence in strategic thinking and creative execution of a self-promotion print advertisement/campaign, website, video or other communication channel by a healthcare agency.
 

Best TV Advertising Campaign

October 09, 2012

Recognizes excellence in branded or unbranded TV ads or campaigns promoting a prescription drug, medical product or services, or disease awareness/education.
 

Best Consumer Print Campaign

October 09, 2012

Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
 

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