40 Ads with Bite

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We asked numerous industry executives for their thoughts on the most memorable campaigns from the past four decades of medical advertising. While icons such as the Rocephin apple received the expected high number of mentions, the field was diverse. Here are 40 of the best
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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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