40 Ads with Bite

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We asked numerous industry executives for their thoughts on the most memorable campaigns from the past four decades of medical advertising. While icons such as the Rocephin apple received the expected high number of mentions, the field was diverse. Here are 40 of the best
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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