50,000 docs download iPhone app

Share this article:
San Mateo, CA-based Epocrates announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 US physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months. 

The free Epocrates Rx software, designed specifically for the iPhone platform, was available at the launch of the Apple App store in July. 

Kirk Loevner, chairman and CEO for Epocrates, said that the early adoption and reception of the iPhone application has been phenomenal. Loevner added that physicians appreciate how Epocrates has capitalized on the iPhone's advanced capabilities with the Epocrates Rx software.

Epocrates provides on-demand drug information for healthcare professionals to reference during a patient consultation. In a clinical scenario, a physician can use the iPhone with Epocrates to look up the correct dosing for a new medication, or enter a patient's list of drugs to check for potentially harmful interactions. 

One of the more popular features for physicians is the pill identifier tool, which helps doctors address so-called mystery pills patients bring in or cannot recall by name.

Epocrates officials said that they will continue to develop applications for the Apple platform. Most recently, the company introduced software updates to enhance usability, including the ability to receive automatic updates for its clinical content that ensures physicians always have current information at their fingertips. In addition, the company will be launching its premium Epocrates Essentials drug, disease and diagnostic guide for iPhone and iPod Touch in early 2009.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?