Interpublic Group's McCann Erickson was awarded Pfizer and Eisai's Aricept account. Omnicom Group's TBWA\Chiat\Day in New York had handled advertising since 1996. TBWA\C\D handled DTC business through its TBWA WorldHealth unit.
Haights Cross Communications has acquired CMEinfo.com, a publisher of multimedia continuing medical education (CME) products and services. CMEinfo.com will join HCC's Oakstone Publishing unit, Oakstone Medical Publishing. Terms of the transaction were not disclosed.