Five things for pharma marketers to know: Wednesday, June 20, 2018

Dr. Atul Gawande named CEO of Amazon, J.P. Morgan, Berkshire Hathaway healthcare venture; Facebook tries to curb illegal opioid sales; More sales layoffs at Purdue ...

Global ad investment to grow 4.5% in 2018

New advertising will account for a $24 billion investment this year.

What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

FCB Health named Healthcare Network of the Year at Cannes

The network won the award for the first time this year after bagging four Lions.

Kim Kardashian deletes Instagram post promoting morning sickness drug

Kim Kardashian deletes Instagram post promoting morning sickness drug

Kardashian's previous posts for Duchesnay's morning sickness treatments were slammed by the FDA for not including side effects or risk information.

No pharma Grand Prix awarded for second straight year

No pharma Grand Prix awarded for second straight year

Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.

Lions Health: 2018 pharma winners

Lions Health: 2018 pharma winners

Here are the Lions Health winners in the pharma category.

Five things for pharma marketers to know: Tuesday, June 19, 2018

Five things for pharma marketers to know: Tuesday, June 19, 2018

White House to roll out Affordable Care Act rule change; CVS Health teams up with Postal Service; Roche to buy rest of Foundation Medicine.

FBI probes media trading practices in the US

FBI probes media trading practices in the US

The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.

Montefiore's Corazon - Give Your Heart campaign wins health & wellness Grand Prix

Montefiore's Corazon - Give Your Heart campaign wins health & wellness Grand Prix

Judges awarded the effort from John X. Hannes in New York on behalf of Montefiore the category's top prize. They also handed out eight Gold Lions.

Lions Health: 2018 health and wellness winners

Lions Health: 2018 health and wellness winners

Here are the Lions Health winners in the health and wellness category.

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".

'Creativity is not on pause because one group is not in Cannes'

'Creativity is not on pause because one group is not in Cannes'

This year's Cannes Lions Festival will be different to any that preceded it - but then, it was always thus.

Five things for pharma marketers to know: Monday, June 18, 2018

Five things for pharma marketers to know: Monday, June 18, 2018

Quest Analytics buys BetterDoctor; Analyst Eric Schmidt to join Allogene Therapeutics; Two-thirds of Americans "very concerned" about cost of health insurance.

Confusion expected in wake of 'Right to Try' bill's signing

Confusion expected in wake of 'Right to Try' bill's signing

It's still entirely up to drugmakers whether they want to make their products available on an experimental basis. Patients may not see it that way.

U.S. beefs up presence on Cannes Pharma Lions shortlist

U.S. beefs up presence on Cannes Pharma Lions shortlist

FCB Health features heavily in a rising percentage of U.S. campaigns that made it to the Pharma Lions shortlist - the company's Rich Levy is jury president this year.

How Digitas Health's Collette Douaihy does Cannes

How Digitas Health's Collette Douaihy does Cannes

Collete Douaihy, Digitas Health's executive vice president, executive creative director shares advice for navigating Cannes, her opinion on the new schedule, and how she's handling judging.