Direct ...
Founded: 2005
Parent company: Omnicom, New York, N.Y.
Officers: Charlene Prounis, president; Helen Appelbaum, partner.
U.S. billings breakdown by media/source:| Medium | 2005 | | Journals | 30.0% | |
| Alternative Media | 15.0% | | Conventions/ exhibits | 15.0% | | Direct marketing | 10.0% | | Sales Materials | 15.0% |
Healthcare accounts: Genentech: Herceptin (professional projects); UCB: Tussionex; Valera:
Valstar; Integra: spinal fusion product; Noven: Vivelle-Dot projects; Forest: Faropenem projects.
Accounts gained (4): Valera, ...
Founded: 1982
Officers: Joseph Kuchta, president; Mark Goble, EVP; VPs: Nancy Finigan, Lori
Kewin; Josh Pagliaro, Dave Raube, Ryan Van Pelt.
Financial data:| Source | 2005 | 2004 | | Gross Income | $14.2 mil | $15.3 mil | |
| Billings | $96.4 mil | $100.3 mil | | US Employees | 48 | 50 |
Healthcare accounts: Abbott: Mivacron, Nimbex, Ultane; Abbott International: Sevorane,
Simdax, Synagis; Abbott Molecular Diagnostics: Urovysion; Alkermes/Cephalon: ...
Founded: 1996
Parent company: Interpublic Group, New York, N.Y.
Officers: Larry Iaquinto, president.
Healthcare accounts: Bio-Imaging Technologies Inc.; CapMed Personal Health Record; Bristol-Myers
Squibb: Avalide, Avapro, Emsam, oncology; Enzon: Depocyte, Oncaspar; GE Healthcare:
Adreview, Myoview, Omnipaque, Omniscan, Optison, Visipaque; Merck: Januvia, MK 523A/B;
Merck Vaccines: herpes zoster vaccine; Novartis: Myfortic, Neoral, Sandostatin, Simulect,
Zometa; Organon: ...
Founded: 2002
Officers: Managing partners: Lois Moran, president; Lynn Macrone, EVP; Forrest
King, EVP; officers: Howard Nagelberg, CFO; Jennifer Asselin, SVP; VPs: Roxana
Bannach-Lin, Randy Goldstein, Laurie Harrington, Adam Kline, Juliana Mace, Joan
Wildermuth.
Financial data:| Source | 2005 | 2004 | | Gross income | $10.0+ mil | $<10.0 mil | |
| Billings | NA | NA | | US Employees | 60 | 30 |
Healthcare accounts: Merck & ...
Founded: 1996
Parent company: IPG, New York, NY
Officers: Sal Perreca, chairman/CEO, Lowe Healthcare Worldwide; Mary Cobb,
president, PACE, Inc.; Larry Iaquinto, president, Interlink Group of Companies; Steve
Viviano, president, Integrated Communications; Frank Galella, EVP/CFO; Bill Young,
EVP/chief accounting officer.
New hires: Patrick O’Shea, EVP/director of client services, Interlink Group of Companies; Chet
Moss, exec. ...
Founded: 1972
Parent company: Publicis Groupe SA, Paris, France
Officers: Ed Rady, CEO, Publicis Healthcare Communications Group; Nick Colucci,
president/chief operating officer, Publicis Healthcare Communications Group; Lisa
Ebert, EVP/managing director; Jane Purkis, EVP/director of client services; Nick
Manganiello, EVP/chief creative officer; Rich Norman, EVP/chief strategic officer;
SVPs: Sherri Goldstein, Scott Shevrin, Diane Pencek, Adrian ...
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