April 01, 2007
Opportunity assessments: insight and expertise on development of interactive marketing programs from prelaunch to generic defense. Consulting: long-term strategic, interactive guidance at the brand, franchise and/or corporate level. Creative: art direction, copywriting, graphic design, animation and video production; media: media planning, buying, organic, paid keyword SEM, consulting services in online advertising, and SEO. Research and Analytics: metrics, data and analysis to evaluate effectiveness and value of online efforts. Collaborative Solutions: proprietary acquisition and relationship marketing application for capturing and leveraging user information through the customer life cycle. Technical: solution architecture, Web site development, database design and development.