Bristol-Myers Squibb unveiled plans to reduce its global headcount 10% by 2010.

The way Tom Roberts sees it, if you're going to call yourself the epilepsy company, you better be accountable; and you better make sure that you do right by patients.

Bristol-Myers Squibb launched its first ever non-English-language TV campaign in the US with ads in Mandarin aimed at raising awareness of chronic hepatitis B--a disease that disproportionately affects the Chinese community.

The FDA's DDMAC issued a warning letter to AstraZeneca asserting that a company sales rep recommended or suggested to a healthcare professional an off-label use for Seroquel and Seroquel XR.

Physician interest in customer service portals like Merck Services and Pfizer PRO is on the increase -- even though actual use decreased between 2007 and 2008.

The results of a recent study revealed that doctors want more clinical information from drug reps but want to spend less time interacting with them.

The traditional sales force model is no longer effective as doctors are no longer the key prescribing decision makers, according to the results of a report conducted by Research and Markets.

San Mateo, CA-based Epocrates announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 US physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months.

GlaxoSmithKline (GSK) announced that it will reduce its sales personnel by 12% to 7,500 down from 8,500.

Merck & Co., Inc. will eliminate 7,200 jobs, 6,800 active employees and 400 vacancies across all areas worldwide, by the end of 2011.