The Association of Medical Media announced 13 finalists in The Doctors' Choice awards for best journal ads.

In an effort to raise the bar on consumer health targeting, messaging and measurement, Nielsen and Wolters Kluwer Health have launched HealthScape, an information platform.

Abbott has launched a series of podcasts, or "Crohn's Casts," offering information and insights into Crohn's disease.

Medpedia, a free public website slated to launch by the end of 2008, hopes to offer the largest collaborative online encyclopedia of medicine.

Bayer Diabetes Care has partnered with Nick Jonas for a campaign urging young people to proactively manage diabetes.

Joseph Wenke, partner and creative director at Xperience Communications, says bringing marketing principles into discussions with doctors makes sense.

A study surveying top pharma companies found that market research (MR) buyers are largely unsatisfied with supplier results.

The brutal economic landscape is taking its toll on industry paychecks--for the first time in years, MM&M's exclusive research shows a decrease in average salary. Ben Comer looks at the data on pay, job satisfaction and migration

Barack Obama has received over three-times as much money from the pharmaceutical industry as has John McCain, according to Bloomberg.

A new study measuring physician engagement levels with reps found that prescribing behavior is influenced significantly by social chemistry.