Founded: 2003
Officers: Stephen Wray, Chairman of the Board/President; Greg Lewis, VP, Customer
Engagements; VP’s, Marketing Strategy: Bob Holloway, Will Reese; Heather Torak,VP, Agency Operations.
U.S. billings breakdown by media/source:
|
Medium
|
2005
|
2004
|
| Alternative Media |
72.0% |
76.0% |
| Conventions/ exhibits |
28.0% |
24.0% |
Healthcare accounts: AstraZeneca, Pfizer, Inc., Novartis, Johnson & Johnson, Shire plc,
Amgen, ZLB Behring.
Accounts gained (25): 7 Consumer Rx, 3 Consumer OTC, 15 Professional Rx.
Accounts lost (0):
Services: Opportunity assessments: insight and expertise on development of interactive
marketing programs from prelaunch to generic defense. Consulting: long-term strategic,
interactive guidance at the brand, franchise and/or corporate level. Creative: art direction,
copywriting, graphic design, animation and video production; media: media planning, buying,
organic, paid keyword SEM, consulting services in online advertising, and SEO. Research and
Analytics: metrics, data and analysis to evaluate effectiveness and value of online efforts.
Collaborative Solutions: proprietary acquisition and relationship marketing application for
capturing and leveraging user information through the customer life cycle. Technical: solution
architecture, Web site development, database design and development.