Founded: 2002
Officers: Steve West, CEO and Chief Creative Officer; Sue R. Levy, Partner, Group Account Director; Scott Dubow, Partner, Direct Marketing Leader; Sean Welsh, Partner, Creative Director/Art; Mike Hodgson, Partner, Creative Director/Copy; Jim Elgart, Partner, Chief Financial Officer.
Healthcare accounts: Alexion Pharmaceuticals: Soliris; Acorda Therapeutics: Fampridine-SR; TolerX: Otelixizumab; Medtronic Diabetes: diabetes market development; TogetherRX Access LLC: TogetherRX Access program; Vertex Pharmaceuticals: Telaprevir pre-launch marketing; Novartis Oncology: corporate; Novartis Vaccines & Diagnostics: corporate; Novartis Access: corporate; Novartis Institutes for BioMedical Research: corporate; McKesson Corporation: corporate marketing; JDRF (Juvenile Diabetes Research Foundation): pro bono.
Accounts gained (8): Acorda Therapeutics: Fampridine-SR; Alexion Pharmaceuticals: Soliris; Vertex Pharmaceuticals: Telaprevir pre-launch marketing; Medtronic Diabetes: diabetes market development; Novartis Oncology: corporate; Novartis Vaccines & Diagnostics: corporate; Novartis Access: corporate; JDRF (Juvenile Diabetes Research Foundation): pro bono.
Accounts lost (1): Shire Human Genetic Therapies: Elaprase.
U.S. billings breakdown by media/source:
| Medium |
2007 | 2006 |
| Professional Ads |
15.0% | 20.0% |
|
| Direct Marketing | 30.0% | 30.0% |
| Sales materials | 20.0% | 20.0% |
| DTC Print | 5.0% | 5.0% |
| DTC broadcast | 10.0% | 10.0% |
| Digital marketing | 20.0% | 15.0% |
Featured Work
Product: Soliris
Client: Alexion Pharmaceuticals
Creative/account team: Sean Welsh, Partner, Creative Director/Art; Hannah Lavon, Graphic Designer; Mike Hodgson, Partner, Creative Director/Copy; Sue R. Levy, Partner, Group Account Director; Shauna Horvath, Account Supervisor.
Media team: Compas, Inc.
Why this ad is special: Soliris is an orphan drug for a rare blood neoplasia, PNH, that must compete for attention with the Hem/Onc audience. The ad distills problem, solution, and call to action into a simple, telegraphic, and memorable graphic and headline.