Founded: 2002
Officers: Ken Begasse Sr., Partner, CEO; Ken Begasse Jr., Partner, COO; Michael Sanzen, Partner, Executive Creative Director; Michael Devlin, EVP, Managing Director of Consumer; Tim Campbell, SVP Director of Client Services; Ken Moran, SVP Director of Operations; Adam Cohen, SVP, Creative Director; Aimee Eastwood, SVP, Assoc. Creative Director.
U.S. billings breakdown by media/source:| Medium | 2007 |
| Professional Ads | 5.0% |
|
| Sales materials | 42.0% |
| Digital marketing | 5.0% |
| Experiential learning | 10.0% |
| Corporate | 8.0% |
| Managed care | 8.0% |
Healthcare accounts Bayer HealthCare: Betaseron; DePuy Spine Inc.: Charite, Spotlight; Mitsubishi Pharma America Inc.: Cholebine, corporate branding; Pfizer Inc.: Arthrotec, Cardura XL, Caverject Impulse; Warner Chilcott: all products; Alcon: Intra-ocular lens franchise; Bayer HealthCare Pharmaceuticals: Betaseron Patient and CRM; DePuy Spine: Bengal Stackable, X-Mesh Cage System, MIS Franchise Branding, In-Motion, Expedium; DePuy Mitek: global corporate branding, Healix; Discovery Labs: Surfaxin, corporate branding/advertising; Wyeth: Global Infant Neuromed: NMED1077.
Accounts gained: Alcon: intra-ocular lens franchise; Bayer HealthCare Pharmaceuticals: Betaseron patient and CRM; DePuy Spine: Bengal Stackable, X-Mesh Cage System, MIS franchise branding, In-Motion, Expedium; DePuy Mitek: global corporate branding, Healix; Discovery Labs: Surfaxin, corporate branding/advertising; Wyeth: global infant nutritionals; Neuromed: NMED1077.
Services: The fully integrated services of Concentric include the following: physicians and advertising, brand building, sales promotion, digital media, relationship marketing and conventions; managed markets managed care strategic planning, formulary access programs, and pull through programs; consumers and patients direct-to-consumer (DTC) advertising, disease awarness, relationship marketing, promotions, direct-to-patient (DTP) education, corporate, corporate strategy, corporate and brand identity programs, and sales force education; consulting brand planning process, tactical planning coordination, strategic workshops, and product management.
New Hire Detail: Adam Cohen, SVP, Creative Director. Hired from Saatchi & Saatchi Healthcare to run the creative department under Michael Sanzen. Adam is an industry veteran who was highly sought after and is expected to lead Concentric to continued creative excellence.
Offices: 175 Varick Street, 9th Floor, New York, NY 10014.
Divisions: Consumer, Experimental Learning, Elixir Rx Project Boutique, Concentric Managed Markets, Concentric Consulting, 360 Graphics Studio.
Featured Work
Product: Corporate
Client: DiscoveryLabs
Why this ad is special: Discovery is an emerging force in respiratory medicine that is about to launch its first major brand. And as the name suggests, they pride themselves on the novel science behind their products-in this case, the KL4 peptide. This ad gives potential customers, investors, and employees a peek inside what this company stands for.