In Washington, the saying goes, it's not the crime but the
cover-up that gets you.
Merck/Schering-Plough's Vytorin debacle isn't Watergate.
It's not even on par with some of the recent safety scandals still sending
ripples through the industry and its watchdogs in Washington —its harshest
critics accuse the joint venture of bilking patients and payors, not of
endangering public health. But in delaying the public unveiling of the trial
results and doing a switcheroo on the primary endpoint before switching it
back, the companies invited unwanted attention from congressional investigators
and a pummeling in the press.
There was good news and bad news for Merck/Schering-Plough
following their release of the data, which found no advantage for Vytorin over
simvastatin in retarding the progress of atherosclerosis. On the upside,
analysts shrugged and two prominent organizations came to the drug's defense.
On the downside, congressional watchdogs saw an opening for an investigation.
Within 24 hours of the mid-January release of the data, the
American Heart Association and the American College of Cardiology each released
statements downplaying the study results— the ACC release bearing the subhead
“Don't panic and talk with your physician.” The ACC said that while deserving
of follow-up, the Enhance study “is an imaging study and not a clinical outcome
study,” and advised that major clinical decisions not be made on that basis
alone. Furthermore, the group recommended “that Zetia remain a reasonable
option for patients who are currently on a high dose statin but have not
reached their lipid goals.”
Similarly, the AHA advised that “the study was not large
enough or long enough to determine whether the combination drug is more or less
effective than [simvastatin alone] in reducing heart attacks or deaths.”
The groups' wait-and-see stances contrasted sharply with
remarks by Cleveland Clinic's Dr. Steven Nissen, who made the rounds of news
media advising that Zetia and Vytorin both be relegated to last-resort status.
Reps. John Dingell and Bart Stupak (both D-MI) promptly sent
a letter to Merck and Schering-Plough advising them that their Committee on
Energy and Commerce and Subcommittee on Oversight and Investigations would be
looking into the “withholding of clinical trial data that may significantly
affect the medical management of hypercholesterolemia, as well as the use of
misleading statements in direct-to-consumer advertisements for prescription
medicines.”
Reps. Dingell and Stupak vowed to examine “the apparent
manipulation of the study's endpoints” and the joint venture's exclusion of
primary investigator Dr. John Kastelein from an outside advisory panel they
convened. They also signaled a focus on Vytorin advertising, demanding records
related to Vytorin ads and asserting that “given the frequency of Vytorin
advertisements, it concerns us that a study showing that Vytorin provides no
increased benefit was not issued for nearly two years while direct-to-consumer
advertisements were carried on the airwaves. This situation raises concerns
that the drug companies and their advertisement agencies profited at the
significant expense of patients' health.”
Analysts were generally sanguine about the prospects for the
franchise. In a note to investors on Schering-Plough, Standard & Poor's
noted that the data reaffirmed an LDL-lowering advantage for Vytorin and added:
“We think more promising results are likely from larger outcomes studies
involving 20,000 patients to be released in March.”