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Direct Marketing Articles

CA bill legalizes patient data exchange

Ben Comer July 01, 2008

Legislation pending in the California state assembly would allow pharmacies to send patient prescription information to advertisers.

MTI introduces doctor targeting tool

Ben Comer July 01, 2008

DTP marketer MTI has launched a new multi-channel communication product.

CMS proposes DM prohibition

Ben Comer July 01, 2008

The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare "door-to-door marketing" and "cold-calling," according to a statement.

Medical Care study found drug sampling leads to greater spending

May 01, 2008

A Medical Care study found that drug sampling does lead to greater consumer spending on drugs.

Cossette NY hires Bhoopathy as account supervisor

May 01, 2008

Cossette New York has hired Anupama Bhoopathy as account supervisor.

The Amacore Group acquires US Health Benefits Group

May 01, 2008

The Amacore Group, a health and medical insurance company, has acquired US Health Benefits Group, Inc.

Direct Response Media names DiMatteo group account director

May 01, 2008

Direct Response Media, a direct response TV management company, has named David DiMatteo group account director.

P&T committee ranks 'influential'

Ben Comer May 01, 2008

Winning a place on formularies in the hospital marketplace may not require face time with a physician, research from Best Practices reveals.

Sales forces dwindle at top pharmas

Ben Comer May 01, 2008

In an Associated Press tally, seven out of the 12 companies surveyed reported reductions in work force by 10% or more since January 2007.

Cegedim partnering with Microsoft

Healthcare customer relationship management (CRM) firm Cegedim Dendrite has inked a deal with Microsoft in an effort to boost the effectiveness of its software offerings for its pharma marketing clients.

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