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Direct Marketing Articles
CMS proposes DM prohibition
Ben Comer
July 01, 2008
The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare "door-to-door marketing" and "cold-calling," according to a statement.
Praxis appoints director of marketing
June 01, 2008
Praxis, a company specializing in centralized patient recruitment for clinical research studies, appointed Chris Layfield as director of marketing.
Merck to cut 1,200 sales jobs
June 01, 2008
Merck announced plans to cut 1,200 sales jobs in the US.
Harte-Hanks to close a NJ office
June 01, 2008
Harte-Hanks has announced plans to close a New Jersey office, one of its 30 company locations nationwide.
Alternative sales channel boosts Rx
Ben Comer
June 01, 2008
The Aptilon Corporation released two new studies demonstrating that live online video detail sessions with physicians significantly impact prescribing behavior.
Agency launches DTP modular suite
Ben Comer
June 01, 2008
Direct marketing agency Targetbase has launched XACT Direct-to-Patient, a proprietary modular suite delivering customer relationship management by way of marketing solutions for the healthcare industry.
DMA study predicts healthy growth
Ben Comer
June 01, 2008
The Direct Marketing Association (DMA) released a study indicating significant growth and efficacy in the direct marketing industry through 2012.
Medical Care study found drug sampling leads to greater spending
May 01, 2008
A Medical Care study found that drug sampling does lead to greater consumer spending on drugs.
Cossette NY hires Bhoopathy as account supervisor
May 01, 2008
Cossette New York has hired Anupama Bhoopathy as account supervisor.
The Amacore Group acquires US Health Benefits Group
May 01, 2008
The Amacore Group, a health and medical insurance company, has acquired US Health Benefits Group, Inc.
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