Founded: 2005
Parent company: Omnicom, New York, N.Y.
Officers: Charlene Prounis, president; Helen Appelbaum, partner.
U.S. billings breakdown by media/source:| Medium | 2005 |
| Journals | 30.0% |
|
| Alternative Media | 15.0% |
| Conventions/ exhibits | 15.0% |
| Direct marketing | 10.0% |
| Sales Materials | 15.0% |
Healthcare accounts: Genentech: Herceptin (professional projects); UCB: Tussionex; Valera:
Valstar; Integra: spinal fusion product; Noven: Vivelle-Dot projects; Forest: Faropenem projects.
Accounts gained (4): Valera, Integra, Noven, Forest.
Accounts lost (0): Services: Flashpoint is a full-service professional agency that differentiates itself by focusing on
and igniting critical moments for brands that drive change and growth — called flashpoints.
Services include: advertising/promotion, brand development — from brand audit workshops to
positioning/personality workshops, competitive claim assessments, prelaunch and launch
message development, market research methodology recommendations to a full-service studio
with interactive capabilities and more. Flashpoint has also pioneered a range of proprietary
marketing approaches, which include Doctor/Patient Encounter (DPE ) programs, by which
patients are motivated to initiate a productive dialogue with their doctor. A related approach, the
Rep Sales Effectiveness program, helps increase the value of the sales rep to the doctor.