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GSK to make grant info public

Matthew Arnold August 21, 2008

GlaxoSmithKline will join Pfizer and Eli Lilly in reporting educational and charitable grants.
 

AMM honors top journal ads

James Chase August 21, 2008

The Association of Medical Media (AMM) will honor the top journal ads in 13 categories at its annual Doctors' Choice awards luncheon, September 24, at The Palace Hotel in New York City.
 

Vioxx trial described as marketing stunt

Ben Comer August 20, 2008

Researches involved in the litigation against Vioxx claim the product's ADVANTAGE trials were based on marketing objectives rather than scientific rigor.
 

Harry and Louise having second thoughts on healthcare

Matthew Arnold August 19, 2008

Harry and Louise, the stars of the ad that helped sink Hillary Clinton's healthcare plan 14 years ago, are back to beg for government intervention in the nation's healthcare mess.
 

Thomson Reuters names five most promising Q1 drugs

Ben Comer August 18, 2008

A Thomson Reuters study forecasts five of the "most promising drugs launched or receiving approval" during the first quarter of 2008.
 

Pharma donors favor Obama

Ben Comer August 15, 2008

Barack Obama has received over three-times as much money from the pharmaceutical industry as has John McCain, according to Bloomberg.
 

AstraZeneca teams up with Abbott on Crestor co-promote

Matthew Arnold August 14, 2008

Seeking to increase its share of voice without beefing up its sales force, AstraZeneca is partnering with Abbott on a co-promotion of Crestor in the US.
 

'Fully Engaged' docs more open to influence

Ben Comer August 14, 2008

A new study measuring physician engagement levels with reps found that prescribing behavior is influenced significantly by social chemistry.
 

HCMA, Kellogg School to offer marketing program

Ben Comer August 12, 2008

The Healthcare Communication & Marketing Association (HCMA) and Northwestern's Kellogg School will offer a strategic marketing executive program this October.
 

Pfizer, union launch anti-smoking campaign for firefighters

Matthew Arnold August 11, 2008

Pfizer is teaming up with a firefighters' union for a smoking cessation campaign aimed at making the International Association of Fire Fighters "the first smoke-free union."
 
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