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Customized journal offers à la carte content

Matthew Arnold September 23, 2008

Sequence Medical is launching what it claims to be the first-ever individually customizable medical journal in the US.
 

Merck brings contract sales reps onboard

Anthony Vecchione September 22, 2008

Merck announced a strategic partnership with inVentiv Health, whereby Merck will utilize inVentiv's contract sales staff to supplement Merck's in-house sales force.
 

Schering-Plough to Eliminate 1,000 U.S. Sales Force Jobs

Anthony Vecchione September 19, 2008

Schering-Plough will eliminate approximately 1,000 sales positions nationwide as part of a reorganization structure of its U.S. Primary Care sales team, according to a company statement.
 

Reuters Health partners with The Doctor's Channel

Ben Comer September 18, 2008

The Doctor's Channel and Reuters Health have partnered to create a daily video newscast for doctors.
 

Online detailing taking off, says study

Anthony Vecchione September 17, 2008

According to the results of a new study, about 45,000 US physicians meet via online video with their sales reps, and more than 300,000 have shown interest in interacting with sales or other company representatives online.
 

Kohl probes device DTC, threatens ad ban push

Matthew Arnold September 17, 2008

Sen. Herb Kohl said he was "prepared to call for future moratoriums" on DTC ads for new medical devices, citing "real risks and serious complications."
 

Pfizer brings back tortoise, hare in Chantix extended remix

Matthew Arnold September 16, 2008

Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.
 

ACCME proposals imperil CME, critics say

Matthew Arnold September 15, 2008

As ACCME's public comment period on a proposed restructuring of the CME funding structure drew to a close, industry groups blasted the accrediting body for what they see as an overreaction imperiling medical education.
 

Pfizer launches drug safety site

Anthony Vecchione September 15, 2008

Pfizer launched a medication safety site, garnering the company praise from patient safety advocates.
 

WebMD to acquire QualityHealth.com

Ben Comer September 15, 2008

WebMD has announced plans to acquire QualityHealth.com, and its parent, Marketing Technology Solutions, for $50 million.
 
 
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