Consumers engaging in prescription drug-related word-of-mouth tend to do it offline, according to a Keller Fay Group report.

PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians.

The FDA will change the way it responds to drug applications, eliminating "approvable" and "not approvable" letters.

Mobile devices provide an increasing number of doctors with information and resources, from CME to drug reference databases, according to a Manhattan Research survey.

Novartis shelled out $10.4 billion to Nestle for a 25% stake in eye care company Alcon.

Al Nickel, chairman of LyonHeart and the TBWA\WorldHealth network, has announced his retirement.

Verispan's biennial study, Pharmaceutical Company Image 2008, found that Eli Lilly ranked highest with psychiatrists.

Pfizer will no longer fund continuing medical education through med ed firms.

A physicians' manifesto of sorts, composed by Sermo doctors demanding an end to intrusive insurers and overzealous regulators, has garnered 5,200 signatures in the several weeks since it was posted.

The chairman of the Senate Committee on Aging has written the Accreditation Council for Continuing Medical Education (ACCME) complaining that GlaxoSmithKline, which makes Valtrex, "sponsors CME events which promote testing all pregnant women for herpes."