Pharmaceutical marketers spend a lot of time and effort figuring out what makes physicians tick.

One of the fundamental challenges facing pharmaceutical companies is finding a balance between developing and manufacturing lifesaving medications and making money for shareholders.

With the deadline for submitting entries for the 2008 MM&M Awards only a few weeks away, James Chase unveils this year's lineup of judges who represent all sectors of the industry and will ensure that only the worthiest work wins

Form true partnerships with your clients, keep them happy and make your recommendations short and sweet—that's the message from pharma companies to their marketing research suppliers and consultants, according to a new study by marketRx, a Cognizant Company.

This is the time of year when we take our annual, in-depth look at direct-to-consumer advertising.

Form true partnerships with your clients, keep them happy and make your recommendations short and sweet — that's the message from pharmaceutical companies to their marketing research suppliers and consultants, according to a new study by marketRx, a Cognizant Company.

Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.

The other day I was flipping through some old copies of the sadly defunct Revolution magazine (for digital marketers) and an editorial from February 2001 caught my eye.

The entertainment and engagement potential of gaming platforms make them powerful educational and training tools for healthcare marketers as James Chase discovers

Like the vast majority of kids growing up in England, I was obsessed with soccer.