Annual market growth in the prostate cancer drug market will slip to less than 2% through 2012, according to a new Pharmacor report.

GfK and TNS are moving forward on a "merger of equals," to be completed Q4, 2008, pending board approvals. The announcement was made June 3.

As pharmaceutical marketing researchers, we must be mindful that the federal government is not only involved in the regulation of the drug industry, but the 50 state governments are as well.

The market for obesity treatments will grow five-fold by 2016, according to research firm Decision Resources.

Getting your brand noticed early in its lifespan is crucial to pharma product position strategy said, Corinne Le Goff, VP, marketing, at Sanofi-Aventis.

We are witnessing the death of pharma marketing research and the birth of healthcare marketing research.

TNS Healthcare has unveiled a call assessment tool measuring detail effectiveness across countries, brands and categories.

Eisai unveiled its 2008 Senior Health Digest at the Academy of Managed Care Pharmacy's 20th Annual Meeting & Showcase, in April.

I recently attended the PMRG conference in Phoenix, and came away with several realizations.

Form true partnerships with your clients, keep them happy and make your recommendations short and sweet—that's the message from pharma companies to their marketing research suppliers and consultants, according to a new study by marketRx, a Cognizant Company.