The Federal Trade Commission has opened an investigation into the possible deceptive advertising and marketing of DTC genetic tests, according to The New York Times

All the fury over DTC drug ads emanating from Washington hasn't dented their credibility with consumers, according to Rodale's 11th annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs.

The chairman of the Senate Committee on Aging has written the Accreditation Council for Continuing Medical Education (ACCME) complaining that GlaxoSmithKline, which makes Valtrex, "sponsors CME events which promote testing all pregnant women for herpes."

Pfizer will no longer fund continuing medical education through med ed firms.

Pfizer's announcement that it would no longer support accredited CME programs directly through commercial providers has beleaguered medical education and communication companies (MECCs) scrambling.

PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians.

Novartis shelled out $10.4 billion to Nestle for a 25% stake in eye care company Alcon.

Pfizer will no longer fund continuing medical education through med ed firms.

New marketing services amalgram has already spawned conflict shop

Reorganized pod structure helps management get closer, win accounts