A snap survey of physicians found a yearning for smarter sales reps who know their disease states back and forth and can use clinical studies in their details.

Lilly announced plans to broaden its transparency efforts to include publicly disclosing payments to US physicians as well as grants.

Sequence Medical is launching what it claims to be the first-ever individually customizable medical journal in the US.

Sen. Herb Kohl said he was "prepared to call for future moratoriums" on DTC ads for new medical devices, citing "real risks and serious complications."

Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

FDA posted a guide to drug advertising on its site for consumers, "Be smart about prescription drug advertising."

A study of how DTC TV advertising impacted different populations in Canada suggested that ads may have little impact on consumers.

The Institute on Medicine as a Profession launched its IMAP AMC Conflict of Interest Policy Data Base, purporting to show academic medical centers' ties to the drug industry.

GlaxoSmithKline will join Pfizer and Eli Lilly in reporting its educational and charitable grants.

Total commercial support of CME scarcely budged in 2007, rising 1% to $1.2 billion, while the share of commercial support going to publishing and education companies declined 4.2% to $594 million, according to the ACCME's annual report.