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WebMD reports growth in online advertising sales

Ben Comer October 10, 2008

Online health information provider WebMD is expecting strong numbers for the third quarter, due in part to increased industry foresight and new marketing programs for 2009.
 

AstraZeneca's Purplepill leads the list of most visited web sites in Q2 of 2008

Anthony Vecchione October 09, 2008

The web site for AstraZeneca's heartburn medication Nexium www.purplepill.com, generated the most site traffic in Q2 2008.
 

Lilly settlement with states demands even greater transparency

Matthew Arnold October 09, 2008

Eli Lilly & Co.'s $62 million settlement with 32 states and the District of Columbia over off-label Zyprexa marketing comes with an agreement requiring, among other things, that the company furnish those state AGs with a list of all healthcare professionals paid more than $100 for promotional speaking and consulting in the US.
 

Johnson & Johnson reorganizes PR team

Ben Comer October 09, 2008

Johnson & Johnson (J&J) has announced a restructuring of its public affairs and corporate communications team.
 

FDA to launch drug name review pilot project

Ben Comer October 08, 2008

FDA will initiate a pilot project to help manufacturers choose safer proprietary drug names.
 

DDMAC warns Bayer on YAZ TV ads

Matthew Arnold October 07, 2008

The FDA slapped Bayer HealthCare Pharmaceuticals with a warning letter on two 60-second TV ads for its YAZ contraceptive.
 

Pfizer regroups businesses under global umbrellas

Matthew Arnold October 07, 2008

Pfizer established global business units to house its primary care and specialty drugs, along with a separate group for its efforts in emerging markets, moving away from a regional structure and putting development, medical, sales and marketing teams for those brands worldwide under one roof.
 

Lilly to buy ImClone

Ben Comer October 07, 2008

Lilly will buy ImClone for $6.5 billion, or $70 a share, cash.
 

Minnesota med school weighing gift and grants ban

Matthew Arnold October 06, 2008

The University of Minnesota Medical School is weighing a tough ban on gifts to physicians and requiring docs to publicly disclose all relationships with drug companies, according to a University newspaper.
 

Look out WebMD: Waterfront Media to merge with Revolution Health

Ben Comer October 03, 2008

Waterfront Media has announced a merger with Revolution Health, creating a formidable rival to online health leader WebMD.
 
 
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