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Pfizer's Saxton: healthcare professionals must lead CME
Matthew Arnold
July 15, 2008
Pfizer med ed head Mike Saxton dismissed the notion that the company was bowing to pressure in its decision to eliminate direct support for CME programs sponsored by medical education and communication companies (MECCs).
MM&M Awards finalists unveiled next week
James Chase
July 15, 2008
The judges' scores are in for the MM&M Awards 2008 submissions and the shortlist of finalists in each category will be revealed simultaneously in News Brief and at mmm-online.com next Tuesday, July 22.
Rx drug word-of-mouth occurs largely offline: study
Ben Comer
July 11, 2008
Consumers engaging in prescription drug-related word-of-mouth tend to do it offline, according to a Keller Fay Group report.
PhRMA Code cracks down on gifts to docs
Matthew Arnold
July 10, 2008
PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians.
FDA consolidates drug application responses
Ben Comer
July 09, 2008
The FDA will change the way it responds to drug applications, eliminating "approvable" and "not approvable" letters.
More docs using mobile devices: Manhattan Research
Ben Comer
July 08, 2008
Mobile devices provide an increasing number of doctors with information and resources, from CME to drug reference databases, according to a Manhattan Research survey.
Novartis has eyes for Alcon
Matthew Arnold
July 08, 2008
Novartis shelled out $10.4 billion to Nestle for a 25% stake in eye care company Alcon.
Chairman of LyonHeart announces retirement
Ben Comer
July 07, 2008
Al Nickel, chairman of LyonHeart and the TBWA\WorldHealth network, has announced his retirement.
People news
Ben Comer
July 03, 2008
Lisa Kowalski has joined Healthline Networks as senior director, strategic accounts for the West Coast. Kowalski was previously a senior global sales executive at Yahoo.
Product news
Ben Comer
July 03, 2008
Abbott received FDA approval for its Xience V drug-coated stent, used to treat coronary artery disease. The stent is used to prop open a narrowed or blocked artery and releases a drug, everolimus, to prevent further blockage.
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