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Declining ad rates close two CMPMedica titles
Ben Comer
July 02, 2009
CMPMedica ceased to publish two of its titles - Infections in Medicine and AIDS Reader - due to a continuing decline in print advertising sales.
Roche coaches docs, RNs on diabetes care
Ben Comer
July 01, 2009
Roche added a new component to its $14 million diabetes education campaign, which pairs healthcare practitioners with Roche staff to improve dialogue between diabetics and their caregivers, and facilitate the integration of Accu-Check products into the lives of patients.
Sanofi-Aventis announces R&D restructuring
Ben Comer
June 30, 2009
Sanofi-Aventis announced plans to restructure its R&D model, set to be completed by 2013.
Supreme Court shrugs at NH data ban
Ben Comer
June 30, 2009
The Supreme Court will not take on a New Hampshire data ban enacted in 2006, overturned 10 months later by a district court, and then reinstated by a federal appeals court last November.
AstraZeneca unbranded effort urges sufferers to "Rethink COPD"
Matthew Arnold
June 29, 2009
AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein.
FDA warns Takeda about Velcade reminder
Ben Comer
June 26, 2009
FDA took issue with a professional mailer and detachable card used at the recent ASCO conference, calling the reminder labeling inappropriate. The ad also overstated the efficacy of Velcade, according to the letter.
J&J exec says "public plan" would stymie innovation
Anthony Vecchione
June 25, 2009
Kathleen Buto, vice president, health policy, for Johnson & Johnson told a congressional committee the pharmaceutical industry is concerned a public health plan could undermine a market-based system that provides incentives for long-term research
Lawmakers eyeing tax deductions on drug ads
Matthew Arnold
June 24, 2009
Drug and advertising industry advocates are sounding the alarm over congressional threats to tax drug advertising.
Bayer work a blueprint for new consumer health site
Ben Comer
June 23, 2009
DazMedia hopes to leverage its interactive work with Bayer on Betaseron, an MS treatment, into other product and condition areas for a new website: Real World Health. The site is expected to launch during the third quarter, and may include condition areas such as Alzheimer's, diabetes and/or HIV.
PhRMA pledges $80 billion in discounts towards health reform cost-cutting
Matthew Arnold
June 22, 2009
PhRMA has committed to finding $80 billion in savings on drugs sold in the US over ten years, including selling drugs at half-price to seniors in the Medicare Part D "donut hole" coverage gap.
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AstraZeneca unbranded effort urges sufferers to "Rethink COPD"
Supreme Court shrugs at NH data ban
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Roche coaches docs, RNs on diabetes care
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Declining ad rates close two CMPMedica titles
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Declining ad rates close two CMPMedica titles
Roche coaches docs, RNs on diabetes care
Sanofi-Aventis announces R&D restructuring
Supreme Court shrugs at NH data ban
AstraZeneca unbranded effort urges sufferers to "Rethink COPD"
FDA warns Takeda about Velcade reminder
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Lawmakers eyeing tax deductions on drug ads
Bayer work a blueprint for new consumer health site
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