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Congress conducts hearing on DTC advertising

Stephen McGuire May 08, 2008

The House Energy and Commerce Committee is scheduled to conduct a hearing on DTC advertising on May 8, beginning at 10 a.m.

VeriChip to launch DTC campaign

Ben Comer May 08, 2008

VeriChip, manufacturers of injectable RFID systems for patients, will launch a DTC campaign in South Florida. The campaign features TV and print, and a new Health Link website.

Panel against expanded Fentora approval

Stephen McGuire May 07, 2008

An FDA advisory panel ruled against expanded use of Cephalon's powerful pain reliever Fentora as a treatment for non-cancer patients.

Merck to axe 1,200 sales jobs

Ben Comer May 05, 2008

Merck announced plans to cut 1,200 sales jobs by the end of July. Affected employees will be notified by the end of May.

Eisai appoints president of US operations

Ben Comer May 05, 2008

Cynthia Schwalm has been appointed president of Eisai's commercial operations in the US, effective May 5. She will report to Lonnel Coats, president and COO, Eisai Corporation of North America.

Schering-Plough taps MediaVest for US media

Ben Comer May 02, 2008

Schering-Plough awarded media duties in the US to MediaVest, a subsidiary of Publicis Groupe.

J&J merges Ortho Biotech, Centocor sales, slashes 400 jobs

Ben Comer May 01, 2008

Johnson & Johnson is consolidating sales and marketing personnel for Ortho Biotech and Centecor.

FDA adds staff under expansion

Stephen McGuire May 01, 2008

The FDA plans to hire an additional 1,300 scientists and pharmacologists as part of an expansion of its drug approval and safety operations processes.

On reimbursement, early bird gets the sales, says Elan's Tillman

Ben Comer April 30, 2008

Reimbursement strategy is a key component of a successful launch, especially with biologics. Sales, revenue and customer behavior all depend on it, explains Randi Tillman, senior director, pricing and reimbursement strategies at Elan.

DTC spend down 3% in '07, but mass-market ads still strong

Matthew Arnold April 29, 2008

Drug industry spending on consumer advertising dropped 3% in 2007 to $5.15 billion, from $5.31 billion in 2006, but spending on product advertising, particularly TV and magazine ads, continued to climb.

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