Founded: 1999
Parent company: inVentiv Health, Vantage Court North 200 Cottontail Lane, Somerset, NJ, 08873
Officers: Mike Myers, President; Guy Mastrion, Chief Global Creative Officer; Daniel Bobear, EVP, Director of Client Service; Todd LaRoche, EVP, Managing Director of Creative; Bob
Mason, EVP, Managing Director of Brand Strategy; Andy Smith, EVP, Managing Director of Global Operations.
Healthcare accounts: Abbott: Axmacort, Flutiform; Adheris; Cephalon: Amrix, Fentora, Nuvigil, Provigil, Provigil DTC/DTP; Double H Hole in the Woods Ranch; Eli Lilly/Amylin: Byetta LAR, Byetta BID; IdeaSphere: Alvita Teas, Cole Water, Dr. Greene, Fuel, Metabolife, Nature's Herbs, Rebus, Twinlab, Ultra Harvest, Weil Nutritional Supplements, a2Milk; Medical Missions for Children; Mundipharma: Flutiform global; NicOx; Novartis: Proleukin; Saratoga Hospital; Solvay Pharmaceuticals: Creon; Shire: Fosreno; Stiefel: Brevoxyl, Duac, Evoclin, Rosac.
Offices: 60 Railroad Place, Saratoga Springs, NY 12866
Featured Work
Product: Adheris
Client: Adheris
Creative/account team: Ken Messinger, Sr.Vice President & Creative Director; Rafael Holguin, Sr. Vice President & Director of Design; Joe Acee, Senior Art Director; Jason Verbick, Senior Copywriter; Ellen Cappellino, Vice President & Account Services; Amanda Grieco, Account Executive.
Why this ad is special: The Adheris campaign demonstrates how the brand works seamlessly in the everyday world of patients by providing effective medication adherence reminders. In keeping with the brand vision and strategic thinking, an educational and adherence message is woven into each ad to highlight the importance and value of Adheris programs.