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> Pfizer launches Viagra reminder ads in Canada
DTC Report
Pfizer launches Viagra reminder ads in Canada
Matthew Arnold
June 01, 2007
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Pfizer launched Viagra reminder TV ads in Canada featuring a made-up language. In the 15-second spots, by agency Taxi, two men spout nonsense words peppered with the brand name. The ads end with the tagline: “The international language of Viagra.”
From the June 2007 Issue of MMM
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