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Public Relations Articles

Role of influencers varies among consumers

Ben Comer July 01, 2008

In a study conducted by public relations agency Ketchum, researchers uncovered a variety of factors that pinpoint the way consumers make decisions about healthcare.

WellPoint taps Ricochet PR as AOR

Ben Comer July 01, 2008

WellPoint, a national health benefits provider, named Ricochet Public Relations as its first agency of record. Duties

PR View by Sally Barton

Sally Barton July 01, 2008

Whenever the subject of healthcare and new media comes up, the refrain is almost always: "we're way behind."

SEO PR helps level online playing field

Ben Comer June 01, 2008

Websites aren't the only thing to consider when employing search engine optimization (SEO), according to PR practitioners and service providers.

Burson-Marsteller names Cohen new global chair

Ben Comer June 01, 2008

Burson-Marsteller has appointed Gail Cohen to global chair of the firm's healthcare practice.

PR View by Charlotte Wray

Charlotte Wray June 01, 2008

The question of public relations versus other marketing spends is probably a debate that never will go quietly into the night.

Study looks at cholesterol Rx publicity

Ben Comer May 01, 2008

Voluminous press coverage over cholesterol drug safety have led to a study measuring consumer perception.

WeissComm promotes Weiser to president, COO

Ben Comer May 01, 2008

WeissComm Partners has promoted Diane Weiser to the position of president and chief operating officer.

PR View by Craig Fuller

Craig Fuller May 01, 2008

The conventional wisdom is that uncertainty about the 2008 elections makes healthcare strategic planning difficult. Or, maybe not.

PhRMA strikes a more conciliatory note

Matthew Arnold April 01, 2008

DTC ads can be "both a blessing and a curse," and if companies fail to include messaging about patient assistance programs in them, "then your message is a resentful one."

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