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Public Relations Articles

Burson-Marsteller names Cohen new global chair

Ben Comer June 01, 2008

Burson-Marsteller has appointed Gail Cohen to global chair of the firm's healthcare practice.

PR View by Charlotte Wray

Charlotte Wray June 01, 2008

The question of public relations versus other marketing spends is probably a debate that never will go quietly into the night.

Study looks at cholesterol Rx publicity

Ben Comer May 01, 2008

Voluminous press coverage over cholesterol drug safety have led to a study measuring consumer perception.

WeissComm promotes Weiser to president, COO

Ben Comer May 01, 2008

WeissComm Partners has promoted Diane Weiser to the position of president and chief operating officer.

PR View by Craig Fuller

Craig Fuller May 01, 2008

The conventional wisdom is that uncertainty about the 2008 elections makes healthcare strategic planning difficult. Or, maybe not.

PhRMA strikes a more conciliatory note

Matthew Arnold April 01, 2008

DTC ads can be "both a blessing and a curse," and if companies fail to include messaging about patient assistance programs in them, "then your message is a resentful one."

Centocor joins its parent company in blogosphere

Stephen McGuire April 01, 2008

Centocor launched itself into the blogosphere with the debut of its corporate blog at cnto411.com.

PR View by Ann Moravick

Ann Moravick April 01, 2008

Go online and you'll see bountiful commentary about drug companies and their products.

Lilly slams Times over trials data charge

Matthew Arnold March 01, 2008

Lilly took a sharp tone in responding to a New York Times article that the company said "likely created a strong false impression with readers that Lilly suppresses data."

Wyeth taps Cost to head corporate affairs dept.

Matthew Arnold March 01, 2008

Wyeth hired Timothy Cost to head its corporate affairs department, replacing Marily Rhudy, who is retiring.

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