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Public Relations Articles

PR View by Craig Fuller

Craig Fuller May 01, 2008

The conventional wisdom is that uncertainty about the 2008 elections makes healthcare strategic planning difficult. Or, maybe not.

PhRMA strikes a more conciliatory note

Matthew Arnold April 01, 2008

DTC ads can be "both a blessing and a curse," and if companies fail to include messaging about patient assistance programs in them, "then your message is a resentful one."

Centocor joins its parent company in blogosphere

Stephen McGuire April 01, 2008

Centocor launched itself into the blogosphere with the debut of its corporate blog at cnto411.com.

PR View by Ann Moravick

Ann Moravick April 01, 2008

Go online and you'll see bountiful commentary about drug companies and their products.

Lilly slams Times over trials data charge

Matthew Arnold March 01, 2008

Lilly took a sharp tone in responding to a New York Times article that the company said "likely created a strong false impression with readers that Lilly suppresses data."

Wyeth taps Cost to head corporate affairs dept.

Matthew Arnold March 01, 2008

Wyeth hired Timothy Cost to head its corporate affairs department, replacing Marily Rhudy, who is retiring.

PR View by Michael Boken

Michael Boken March 01, 2008

When choosing a celebrity product spokesperson in the scrutinized world of pharmaceutical communications, it's essential that great care and consideration is put into the selection.

PR View by Paul Oestreicher

Paul Oestreicher February 01, 2008

It's a reflection of our times: if you're in healthcare you must also have political smarts.

Merck, Pfizer look outside industry for PR execs

Matthew Arnold February 01, 2008

Two top pharmas looked outside the industry for their top communications executives

Patient groups prompt NYU to pull ads

Matthew Arnold February 01, 2008

Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ads aimed at raising awareness of mental health problems in kids.

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