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Public Relations Articles

Lilly slams Times over trials data charge

Matthew Arnold March 01, 2008

Lilly took a sharp tone in responding to a New York Times article that the company said "likely created a strong false impression with readers that Lilly suppresses data."
 

Wyeth taps Cost to head corporate affairs dept.

Matthew Arnold March 01, 2008

Wyeth hired Timothy Cost to head its corporate affairs department, replacing Marily Rhudy, who is retiring.
 

PR View by Michael Boken

Michael Boken March 01, 2008

When choosing a celebrity product spokesperson in the scrutinized world of pharmaceutical communications, it's essential that great care and consideration is put into the selection.
 

PR View by Paul Oestreicher

Paul Oestreicher February 01, 2008

It's a reflection of our times: if you're in healthcare you must also have political smarts.
 

Merck, Pfizer look outside industry for PR execs

Matthew Arnold February 01, 2008

Two top pharmas looked outside the industry for their top communications executives
 

Patient groups prompt NYU to pull ads

Matthew Arnold February 01, 2008

Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ads aimed at raising awareness of mental health problems in kids.
 

PR View by Lynn Hanessian

Lynn Hanessian January 01, 2008

The consumer has arrived in health.
 

PhRMA PPA spokesman snaps, scores bad press

Matthew Arnold January 01, 2008

Montel Williams, the talk-show host and spokesman for PhRMA's Partnership for Prescription Assistance, generated some unwelcome publicity when he lashed out at a 17-year-old intern from a Savannah, GA, newspaper at a November event for the patient assistance program.
 

Wadler to head MWW health offering

Matthew Arnold January 01, 2008

MWW Group named Ame Wadler EVP, chief management officer and global healthcare practice leader.
 

PR View by Gil Bashe

Gil Bashe December 01, 2007

Treating rare disorders was once considered a "good-will science endeavor," but market forces have encouraged companies to revisit how these small molecules can be big business, and researchers are finding that therapeutic applications for one rare disease area often holds promise in others.