Founded: 1997
Parent company: McCann Healthcare Worldwide, 622 3rd Avenue, New York, NY 10017
Officers: Maureen Regan, Managing Partner; Rich Campbell, Strategic Partner; Brendan Ward, Creative Partner; Nelson Hunter, EVP/CFO; Jeff Sweeney, President of RCW West; Dan Hassan, EVP/Executive Creative Director; Eugene Lee, SVP/Director of MedRageous; Matthew West, Chief Talent Officer; Mary Lynn Kargman, SVP Management Supervisor; Colleen Hindlsey, VP/Worldwide Account Director; Judith Britton, SVP/Group Account Manager; Joyce Lee, VP/Management Supervisor; Jim Maio, VP/Director of Creative Operations.
Healthcare Accounts: Allergan Inc.: Lap-Band, Optive, Prolacria, Refresh, Restasis; American Academy of Family Physicians: American Family Physician, Family Practice Management; Amgen Inc.: AMG 706, AMG 531; Barrier Therapeutics: Solage, Vusion Ointment, Xolegal Gel; Bayer Schering Pharma: Yaz; CV Therapeutics Inc.: Ranexa; Elan Pharmaceuticals, Inc.: Tysabri; Gilead: Truvada; GlaxoSmithKline: Avandia, Coreg; Intel: MCA, PHS; Novartis Pharmaceuticals: RAD001, Sandostatin LAR, Aclasta/Reclast; Sepracor Inc.: Brovana; VERIDEX, LLC: Cell Search; Vistakon Pharmaceuticals, LLC: Quixin, Iquix; Boehringer Ingelheim: Pradaxa; Matrixx: Zicam, Xcid; Proethic: Lipofen; Favrille: Favld.
Services: Regan Campbell Ward-McCann (RCW) is a full service healthcare advertising agency targeting professionals and patients. RCW specializes in being MediaDextrous by knowing how to effectively communicate across all media channels, across all therapeutic categories, across the country and around the world. RCW delivers ideas that are both strategically sound and unusually creative. With offices on both coasts and the backing of McCann World Group, the largest agency network, RCW can bring this experience to wherever you are. So if you're looking for a little inspired thinking, invite us to the table.
New Hire Detail: Laurie Myers, SVP/Account Director.
Offices: RCW West, 6863 Friars Road, San Diego, CA 92108, 619-209-4200
Divisions: Medrageous, interactive/new media
Featured Work
Product: Vusion Ointment
Client: Barrier Therapeutics
Creative/account team: Mary Lynn Kargman/SVP Management Supervisor; Lauren Altman/Account Supervisor; Julliana Kang/Account Group Supervisor; Dorothy Chin/Copywriter.
Media team: Lisa Healy, Media Director
Why this ad is special: Vusion Baby campaign offers bold iconic image and illustration style, which stands out in the pediatric category. The problem of candidal diaper dermatitis and the solution can be immediately grasped from the simple illustration, which reinforces the brand's benefit of one simple treatment. With the recent growth of digital media, Vusion Baby is an example of RCW's Mediadextrous campaign. It is a branding that can truly expand beyond traditional media to reach and communicate with the customers in a new information age.