Recent Articles
July 14, 2008
As I write this, I have just returned from The Pharmaceutical Business Intelligence and Research Group annual general meeting in Washington, DC.
July 01, 2008
As pharmaceutical marketing researchers, we must be mindful that the federal government is not only involved in the regulation of the drug industry, but the 50 state governments are as well.
June 01, 2008
We are witnessing the death of pharma marketing research and the birth of healthcare marketing research.
May 01, 2008
I recently attended the PMRG conference in Phoenix, and came away with several realizations.
April 01, 2008
I'll bet that if you hear one more person in our industry talk about the pressure being applied on marketing researchers to do more with less, you will scream.
March 01, 2008
As this is being written, word came across that IMS, that venerable organization of pharma marketing research, was about to lay off 10% of its work force.
February 01, 2008
A document recently crossed my desk that was so seminal I needed to share it with my colleagues through this column.
January 01, 2008
In December we predicted a wild ride in 2008 for pharmaceutical marketing research.
December 01, 2007
For pharmaceutical marketing research, I believe that 2007 constituted a tipping point.
November 01, 2007
Good, old-fashioned pharmaceutical marketing research--comparing Product A and Product B--is still being conducted, but the drop in genuinely new molecules has substantially reduced the amount.