Founded: 1991
Parent Company: North State Resources, Inc., 2511 Old Cornwallis Road
Officers: David Recht, CEO-North State Resources; Paul Dreyer, President-S&R Communications; Mark Kocourek, EVP-Brand Strategy; Ed Leon, VP Client Services; Bruce Nicoll, VP Creative Director; Curtis Walston, CFO.
Healthcare Accounts: Baxter BioScience: Hemophilia franchise; Fleet: EZ-Prep, PediaLax, Fleet enema; Fleming: Calomist; Galderma: dermatology speakers programs; Inspire: Azasite; Covidien: Restoril, Tofranil-PM, Magnacet; Mattson Jack: corporate; Cornerstone: Spectracel; Prestwick: Xenazine; Sciele: PreNate, Zovirax, Fosteum; Sepracor: speakers prgrams; Sucampo: Amitiza speakers programs; UCB: Epilepsy franchise, Cimzia.
Accounts gained (5): Fleet: PediaLax; Fleming: Calomist; Inspire: Azasite; Mattson Jack: corporate; Sciele: Zovirax.
U.S. billings breakdown by media/source:| Medium | 2007 |
| Professional Ads | 15.0% |
|
| Sales materials | 25.0% |
| Medical education | 25.0% |
| Digital marketing | 15.0% |
| Speaker programs/events | 20.0% |
Services: S&R specializes in Branded Medical Education (BME) services. BME is the provision of balanced and credible programs designed to open lines of communication between prescribers, patients and your brand. S&R employs 5 key competencies to reinforce your marketing objectives-peer to peer programs, strategic scientific communications planning, innovative KOL development that leads to product advocacy, MSL programs to maximize time spent with opinion leaders and patient education that leads to better treatment outcomes.
Featured Work
Product: Tofranil-PM
Client: Covidien
Creative/account team: Bruce Nicoli, Creative Director; Ayubu Azizi, Copy Supervisor; Chelcy Sherman, Art Director; Bryan Carson, Account Group Director; Valerie Sherman, Senior Account Executive.
Why this ad is special: This ad is special for three reasons. It immediately sets the context of painful depression. It uses a unique device of "writing on the wall" to tie in the benefit of Tofranil-PM without sacrificing the integrity fo the concept. Its provactive and distinctive imagery is memorable and reiterates the positioning of serious therapy for serious symptoms.