Publicis Healthcare Communications Group announced the appointment of Lyn Falconio to EVP, network navigator on the AstraZeneca account.

Pfizer has named William Ringo SVP of strategy and business development.

Once a product has been positioned and its brand story told, it's time to develop a creative concept. Cathy Su and Noah Pines look at marketing research techniques that help evolve visual executions, resulting in truly effective ads

There is no point in running a great journal ad if no one notices it. But how do you truly determine if the signal is cutting through the noise? Stephen Hellebusch tests the theory of signal detectability on a group of primary care physicians

Pfizer pulled Lipitor ads featuring Dr. Robert Jarvik and vowed that it is "committing to ensuring greater clarity in the roles and responsibilities of its spokespeople in its consumer advertising and promotion."

Abid Rawn has joined Depomed as VP of sales and marketing.

Neurogen has appointed Dr. John LaMattina, former head of global research and development at Pfizer, to its board of directors.

Concentric Pharma Advertising promoted Aimee Eastwood to associate creative director, copy. Eastwood was previously group copy director.

MedThink Communications has been retained by Salix Pharmaceuticals to launch and promote its newest product under development, an orally disintegrating form of metoclopramide.

The FDA has delayed approval of GlaxoSmithKline and SkyePharma's reformulated Requip XL (ropinirole) as a treatment for Parkinson's disease.