Veteran health media leader Marjorie Martin has left About.com Health to join Waterfront Media as SVP, general manager of its EverydayHealth property.

Sermo, the physician online community, formally launched its "Discuss on Sermo" initiative, by which journal publishers provide links to articles and research and can facilitate discussions on them among their readers and Sermo members.

Ogilvy Healthworld has announced the following promotions and additions to its medical education division. Ellen McCarthy was promoted to senior scientific associate from scientific associate. Michelle Goldblum moved up to account executive from assistant account executive.

Prescribing Reference, Inc. said more than 50,000 healthcare professionals have downloaded its eMPR desktop and mobile version of MPR drug databases, and announced a promotion whereby new registrants will be entered into a raffle to win their choice of a MacBook or Tablet PC, iPhone or SmartPhone.

Centron announced the following additions to its account, creative, and support staff.

Eli Lilly has denied the assertions of a recent New York Times article alleging that incoming CEO John Lechleiter encouraged off-label promotion of the company's embattled schizophrenia treatment Zyprexa (olanzapine) in an e-mail he sent in 2003.

In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie's disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.

AstraZeneca is going for the jugular - or rather, the carotid - with new ads emphasizing Crestor's effectiveness at slowing the progression of atherosclerosis.

Centocor launched itself into the blogosphere with the debut of its corporate blog at cnto411.com.

Google last week unveiled its new online health service at a meeting of the Healthcare Management and Information Systems Society (HIMSS) in Orlando.