Ogilvy Healthworld has announced the following promotions and additions to its medical education division. Ellen McCarthy was promoted to senior scientific associate from scientific associate. Michelle Goldblum moved up to account executive from assistant account executive.

Stiefel Laboratories announced two senior staff promotions.

Form true partnerships with your clients, keep them happy and make your recommendations short and sweet — that's the message from pharmaceutical companies to their marketing research suppliers and consultants, according to a new study by marketRx, a Cognizant Company.

Gilead Sciences appointed John Toole, MD, PhD, to the position of SVP, corporate development.

Cephalon has contracted inVentiv Selling Solutions, a division of inVentiv Health, to provide sales support for its muscle relaxant Amrix.

Abid Rawn has joined Depomed as VP of sales and marketing.

Concentric Pharma Advertising promoted Aimee Eastwood to associate creative director, copy. Eastwood was previously group copy director.

Questions over the efficacy of Vytorin and Zetia could prompt a sharp pullback on first- and second-line use of the drug, according to a survey of physicians by GfK Market Measures, but docs are taking a wait-and-see approach with the drugs and remain open to new data.

Three out of five pharmaceutical market research studies—60 % of those fielded in the US and abroad—were conducted online last year, a new study shows.

Cephalon EVP, general counsel and secretary John Osborn will resign effective March 31.