Founded: 1984
Officers: Judy Kessel, president; Jerrold Gershone, CEO.
Financial data:| Source | 2005 | 2004 |
| Gross Income | $9.2 mil | $7.7 mil |
|
| Billings | $61.5 mil | $51.3 mil |
| US Employees | 47 | 48 |
U.S. billings breakdown by media/source:| Medium | 2005 | 2004 |
| Journals | 3.0% | 6.4% |
| Alternative Media | 25.0% | 20.0% |
| Conventions/ exhibits | 25.0% | 30.0% |
| Direct marketing | 30.0% | 25.0% |
| Sales Materials | 9.0% | 10.0% |
| Consumer Media | 4.0% | 4.6% |
| Curriculum Design | 3.0% | 3.0% |
Healthcare accounts: Medtronic, Inc.; Roche Diagnostics; Boston Scientific Corporation;
Disetronic Medical Systems, Inc.; Disc Dynamics, Inc.; St. Jude Medical, Inc.; 3M Healthcare;
Spineology, Inc.; Cargill Corporation; Urologix, Inc.; Gyrus Medical, Inc.; Omni-Tract Surgical;
Zimmer Spine; Harbinger Medical, Inc.; Impres Medical, Inc.; Novartis Nutrition Corporation;
Coloplast Corporation; Abbott Northwestern Hospital; International Diabetes Center; Midwest
Masonic Charities; Cosmetic Care Center; St. Luke’s Hospital; Hazelden Foundation; Blue Cross
and Blue Shield.
Accounts gained (5): Roche Diagnostics, Boston Scientific, Minnesota Masonic Charities, St
Jude, Disc Dynamics.
Accounts lost (2): Urologix (difference in marketing direction needed), The Good Feet Store
(due to budgetary reasons).
Services: A unique blend of collaboration and integration services including custom training and
medical education, sales rep training, interactive department (Web sites, e-marketing, interactive
training), in-house motion media (film and video) department, including production staff animation
capabilities and edit suites, medical illustrator on staff.
New hires: Kevin McArdle, director of marketing and sales.
Divisions: Marketing communications and advertising; learning solutions, meetings and events.