Pfizer pulled Lipitor ads featuring Dr. Robert Jarvik and vowed that it is "committing to ensuring greater clarity in the roles and responsibilities of its spokespeople in its consumer advertising and promotion."

DTC TV prescription drug ads featuring an animated bee and a talking beaver were most recalled by consumers during 2007, according to ad performance tracking firm IAG Research.

Merck/Schering-Plough launched patient education ads for Vytorin and Zetia in newspapers over the weekend while temporarily suspending broadcast advertising for the brands.

Congress is investigating the use of celebrity endorsements in pharmaceutical advertising - starting with a "celebrity physician," artificial heart inventor Dr. Robert Jarvik.

The Medical Advertising Hall of Fame (MAHF) will induct Robert Baldini, John Corcoran and Richard Cliggott at a special celebration dinner on February 12 at the Pierre Hotel in New York City. The MAHF will also honor Audrey Girard with a lifetime achievement award and M. James Dougherty with a service to industry award.

If unbranded direct-to-consumer ads in support of Pfizer's Lyrica for fibromyalgia moved the needle on prescriptions, branded creative could boost uptake even more.

Whether client or service-side, student or seasoned pro, one national trade group wants to to serve all of your educational needs.

GlaxoSmithKline should be finished transitioning the media planning and buying for its North American OTC business by the end of February, a spokesperson for the drugmaker said.

Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ad campaign aimed at raising awareness of mental health problems in children.

Harry and Rita Sweeney, the couple who founded medical communications firm Dorland Global 35 years ago, will leave their executive positions as of January 1st, 2008, the agency announced yesterday.