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Brand Articles
Analyst: S-P addicted to cholesterol pills
Marc Iskowitz
July 26, 2007
Strong sales of cholesterol drugs helped Schering-Plough post a twofold increase in quarterly profit this week, but earnings may expose an over-reliance on Vytorin and Zetia.
Company news
July 24, 2007
Par Pharmaceutical reached a settlement and license agreement with Ortho-McNeil Pharmaceutical, ending a patent suit related to the Johnson Johnson units Ultracet acute pain product.
Pfizer seeks to put some Elvis into Viagra&s share of voice
Matthew Arnold
July 24, 2007
Three years after the FDA yanked its Wild Thing ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit Viva Las Vegas. And this time they got the agencys OK in advance.
Eli Lilly posts robust second-quarter sales results
Stephen McGuire
July 24, 2007
Eli Lilly posted strong second-quarter sales results yesterday, despite a 19% net income drop due to charges and other items.
Tysabri has 14,000 patients a year after re-launch
Stephen McGuire
July 23, 2007
An estimated 14,000 patients across the globe are currently taking Elan and Biogen IDECs multiple sclerosis treatment Tysabri, a year after the drugs return to market.
Mirapex campaign gets kick from research
Marc Iskowitz
July 23, 2007
Boehringer Ingelheims DTC campaign for Mirapex broke last week, days after scientists reported a genetic basis for restless leg syndrome, helping legitimize the disorder.
Statin rivals eat into Pfizer profit, while Abbott surges on lipid drugs
Marc Iskowitz
July 18, 2007
The second-quarter earnings parade today told a story of two companies, whose lipid franchises are heading in divergent directions.
Company news
July 10, 2007
PDI has inked a deal with an undisclosed top-five pharmaceutical company that is expected to generate $23 million in revenue for the contract sales firm over its one-year term.
Novartis wins approval for Exelon patch
Stephen McGuire
July 09, 2007
The FDA has approved a new patch form of Novartis Alzheimers disease treatment Exelon (rivastigmine transdermal system), the drugmaker said Monday.
The Big Brands: Top 20 Accounts
July 01, 2007
Your at-a-glance guide to which agencies hold the professional and consumer accounts on the top 20 prescription drug brands by US sales
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