Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller and Mark McConaghy

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

Centrix Pharmaceutical has agreed to license and deploy Cegedim North America’s Target SFA customer relationship management suite for its US sales force.

In an ever-changing marketplace, pharma marketers must always be working on ways to foster patient relationships, according to the marketing VP behind Sanofi-Aventis blockbuster Ambien CR.

Lita Sands, who once headed CRM at Pfizer, has been hired by Ogilvy Healthworld as client services strategy head in its Healthcare unit.