Pfizer pulled Lipitor ads featuring Dr. Robert Jarvik and vowed that it is "committing to ensuring greater clarity in the roles and responsibilities of its spokespeople in its consumer advertising and promotion."

Congress is investigating the use of celebrity endorsements in pharmaceutical advertising - starting with a "celebrity physician," artificial heart inventor Dr. Robert Jarvik.

Montel Williams, the talk-show host and spokesman for PhRMA's Partnership for Prescription Assistance, lashed out at a 17-year-old intern from a Savannah, GA, newspaper at an event for the patient assistance program.

Mary Lou Retton is returning to TV advertising for device manufacturer Biomet's Oxford Partial Knee System.

It was a plot point on a famous episode of Seinfeld, but that was the high point for the Today Sponge in recent years. Now, 12 years after Wyeth stopped making it, a new owner is looking to relaunch the contraceptive sponge to a highly-segmented swatch of consumers with brighter packaging, print ads and a Web site.

Steve Case once changed how people approached the internet by founding AOL. Now he’s hoping to turn healthcare on its head with his highly anticipated Revolution Health portal.

Lilly and Amylin launched “Let’s Talk,” a Byetta-branded diabetes awareness effort fronted by Delta Burke.