The Cleveland Clinic has announced a pilot partnership with online search juggernaut Google to test a new online medical record service allowing patients to control who gets to see their health information.

Johnson & Johnson said its overall earnings increased 9.5% fueled by strong sales from its consumer products division and rising pharmaceutical sales.

US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.

Takeda Pharmaceuticals North America launched its first DTC ad campaign for chronic constipation drug Amitiza, targeting women 40 and over with TV and print ads featuring the tagline: "Move to Amitiza."

With Abbott and Medtronic crowding into a market it has long split with Boston Scientific, Johnson & Johnson's Cordis is looking to raise the profile of its Cypher stent with a consumer advertising campaign - a possible first for the category.

The New York Times recently expanded its NYTimes.com Web site offering to include a new section focused on consumer health and wellness issues.

Just call it the Energizer Bunny. Despite drawing fire from consumer groups, legislators and other concerned critics wanting to curb it, direct-to-consumer pharmaceutical advertising keeps on going.

Pfizer has launched a refreshed consumer Web site at www.pfizer.com featuring a cleaner design and new features.

The whimsical consumer campaign for Takedas insomnia drug Rozerem has generated lots of buzz, just not the kind of recognition that leads to new patient starts. That may be changing.

A solid majority of doctors - 64% - say there should be some sort of moratorium on DTC advertising, according to a survey by TNS Healthcare.