Health insurer UnitedHealth Group has entered the electronic health record (EHR) space with myoptumhealth.com, an ad-supported web portal providing consumers with resources and tools geared toward managing personal health.

A $50 million merger between WebMD and Marketing Technology Solutions (MTS) - the parent of QualityHealth.com - has been terminated. The merger was expected to have been finalized in October.

In a reminder that the new media world is not without its perils, Johnson & Johnson is backpedaling from a Motrin campaign about slings aimed at moms that drew arrows from the Stroller Mafia.

In the battle for unique visitors, Waterfront Media's Everyday Health has surpassed long-time champion WebMD to lead the online consumer health space.

Over 60 million adults in the US are using social media applications for healthcare online, and many are speaking directly about products, according to a new Manhattan Research report.

Forty-four percent of Sermo physicians polled found Senator McCain's healthcare plan to be "beneficial to the country," compared with 30% that said Senator Obama's is beneficial.

Waterfront Media's Everyday Health Network announced today that it will provide content to Yahoo! Health under a new partnership.

Pharmas spooked by the recent warning letter on an Adderall XR YouTube video shouldn't shy away from social media, according to industry regulatory experts.

Acne and adult ADHD sufferers are the condition groups most likely to watch their favorite TV shows online, according to a Manhattan Research survey.

Reps. John Dingell and Bart Stupak (both D-MI) wrote the FDA to question its use of a pharma PR firm in developing a website about DTC advertising for consumers.