A new study measuring physician engagement levels with reps found that prescribing behavior is influenced significantly by social chemistry.

Contract sales firm PDI has announced the retirement of its CEO Michael Marquard.

Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharmaceutical marketing data firm Verispan.

A Maine law that would have limited access by medical data companies to doctors' prescription information was reversed on constitutional grounds.

Skura Corporation has announced the signing of a global agreement with Boehringer Ingelheim to provide the Skura SFX Suite as the preferred solution for closed loop marketing implementation in their subsidiaries.

Direct marketing solutions firm Structural Graphics has increased the size of its West Coast offices and added new personnel under a recent expansion.

Three firms are challenging Maine and Vermont over new state laws that restrict the collection and disclosure of physician prescribing information.

To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller and Mark McConaghy

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

Steve Case once changed how people approached the internet by founding AOL. Now he’s hoping to turn healthcare on its head with his highly anticipated Revolution Health portal.