Three firms are challenging Maine and Vermont over new state laws that restrict the collection and disclosure of physician prescribing information.

To offer maximum returns, pharmaceutical Web sites and CRM programs must be designed and built using the insights from the user experience, say Laura Keller and Mark McConaghy

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

Steve Case once changed how people approached the internet by founding AOL. Now he’s hoping to turn healthcare on its head with his highly anticipated Revolution Health portal.

There’s more to conducting marketing research overseas than translating survey questions and hiring local moderators to do interviews. Bart Weiner and Brian Hull offer a guide to getting it right in the world’s biggest markets

The FDA’s DDMAC says a retail sell sheet and sales aid for Alcon Laboratories’ Ciprodex omits material facts about the drug, including some risk information and limits to its indication.

Despite the rapid growth of alternative channels and slashing of field forces industrywide, physicians continue to rely on pharmaceutical sales reps for the knowledge they provide on their products and disease states, a recent study shows.

Rapp Collins Healthcare hired Liz Cueto as senior account executive on the Novartis team.

Patient Marketing Group (PMG) hired Tom McMillian as VP, group account director.

Digitas Health promoted Larry Mickelberg to EVP.